Recently there has been an influx of people who want to use Ad Blockers. They are great tools, especially when the site is obnoxiously add-filled. Who hasn’t hit a site that had an annoying blinking ad. Or worse, an Ad that suddenly starts music and a loud video. Ugh. Nobody like this.
However, how effective will Ad Blockers be? They will reach peak usage sometime in early 2017 and then almost completely disappear from use by 2020. They will be nothing more than a passing fad.
- Ads fund the majority of the internet world
- Countering ad blockers will soon be easy and ubiquitous
- Ads can be static or injected server side to appear static
- Most people don’t even know about block Ads
So far, the majority of people don’t even know Ad Blockers exists. By the time knowledge of them has spread beyond your average “techie,” their effectiveness will be already countered. Ad Blockers already have a large user base, but compared to the Billions of internet users, their user base really hasn’t penetrated the market.
- Most people don’t care enough to install an Ad Blocker
People are used to ads, and are already used to ignoring them. Some people even like that Google figures out what they like and shows them ads about it.
- The Ad Blockers are already no longer blocking all Ads
The Ad Blockers are now white-listing certain ads. That means that the Ad Blockers are now in the game for money, not for you, because the Ad Blocker is free. So how are Ad Blockers going to make money? By allowing Ads. I know, it sounds crazy. Ad blockers are going to show you Ads to make money. This sounds like a good short term move. The plan is to make their money and get out because soon, by displaying ad, ad blockers are going to alienate their own users.
For all the reasons above, Ad Blockers won’t last long. They will soon lose their effectiveness, and be forgotten. One that happens, after Ad Blocker users get their next phone and next PC/Tablet/Hybrid, users probably won’t even remember to install an Ad Blocker again.
Ad Blockers Will Play an Important Role for Change
However, Ad Blockers will have played an important role. A role for change. So what about Ads are going to change?
- Ads Standards will Slightly Improve Ad Quality on Valid Sites
Advertisers have been able to put out ads unchecked on the internet for almost two decades. Ad networks have risen up. However, the industry as a whole has done a poor job with ad quality.
- Ads Will Slightly Improve in Honestly on Valid Sites
They have also done a poor job with ad honestly. Advertisers have gotten away with ads intended to trick and fool users. Ad blockers are already leading to Ad Networks creating more stringent rules.
- Ads Will Be Less Distracting on Valid Sites
Nobody likes distracting, blinking ads. Some of these are even hard on the eyes. Such ads will no longer exist in the post Ad Blocker world.
Will Ad blockers ever go away?
No. They will always have a niche market, especially among “techies,” some of whom can even write their own ad blockers. But the market will be 1% or less. It might have a small impact and Ad Network’s bottom line, but long term, but not much.
Expect Google To Take Advantage
Google isn’t going to favor sites that use Google Ads over sites that don’t. However, Google could implement a standard of quality for Adsense ads. Then once the majority of ads have complied with those standards, then Google (the search engine) could suddenly include “Ad Quality” as a way to rank sites. Since sites using Adsense will already meet this quality, all sites using Adsense over another Ad network will be ranked higher. Google will profit hugely from this as 3rd party Ad Networks take years to adjust.